A common question of our customers is “what is minimalist or barefoot running?” The book Born to Run, by Christopher McDougall, helped generate the recent popularity of barefoot running. There are definite pros and cons to minimalist running and footwear. We don’t have an opinion on the subject, but rather we try to help all runners reach their goals. The most common problem we see from runners attempting to go minimalist is a rise in injury. Too often they neglect to develop a plan that allows their body to adjust to a minimalist shoe. We always encourage customer to transition their footwear over time.